{"product_id":"the-roughneck","title":"The Roughneck","description":"\u003cp\u003e\u003cstrong\u003eFor the people who know what a shift feels like.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Roughneck pairs a light front with a dark bill and back, finished with bold red Holladay Co. script. The contrast gives it an old work-cap look that sits right with a work shirt and a pair of well-used jeans.\u003c\/p\u003e\u003cp\u003eIts name is a nod to the oilfield and the people who keep things moving. Wear that connection wherever your day takes you, whether the shift is starting or the crew is heading home.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLight front with contrasting dark bill and back\u003c\/li\u003e\n\u003cli\u003eRed Holladay Co. script\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Holladay Hat Co.","offers":[{"title":"Default Title","offer_id":67797524217965,"sku":"TH-RGHNCK","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0845\/3465\/7133\/files\/the-roughneck-studio-2026.png?v=1793229116","url":"https:\/\/holladayhatco.com\/products\/the-roughneck","provider":"Holladay Hat Co.","version":"1.0","type":"link"}